{"id":6167,"date":"2024-01-26T14:30:30","date_gmt":"2024-01-26T13:30:30","guid":{"rendered":"https:\/\/www.nauris.pl\/?p=6167"},"modified":"2024-04-16T10:57:04","modified_gmt":"2024-04-16T08:57:04","slug":"7-wskaznikow-do-monitorowania-na-google-analytics","status":"publish","type":"post","link":"https:\/\/www.nauris.pl\/en\/blog\/7-wskaznikow-do-monitorowania-na-google-analytics\/","title":{"rendered":"7 wska\u017anik\u00f3w do monitorowania na Google Analytics"},"content":{"rendered":"

W posiadaniu w\u0142asnej firmy b\u0105d\u017a dzia\u0142alno\u015bci gospodarczej pomocna oka\u017ce si\u0119 reklamuj\u0105ca us\u0142ugi strona internetowa. Jednak\u017ce warto podj\u0105\u0107 par\u0119 krok\u00f3w, kt\u00f3re pozwol\u0105 u\u017cytkownikowi dotrze\u0107 do danej witryny. Takie dane pozwala podgl\u0105dn\u0105\u0107 Google Analytics<\/a> – analizuje wiele czynnik\u00f3w, dzi\u0119ki kt\u00f3rym strona stanie si\u0119 bardzie dost\u0119pna dla potencjalnych u\u017cytkownik\u00f3w. Takie narz\u0119dzie zbiera informacje na temat u\u017cytkownik\u00f3w i dzia\u0142a\u0144, kt\u00f3re s\u0105 podejmowane na stronie internetowej. Dla przyk\u0142adu, Google Analytics pozwala sprawdzi\u0107, jak u\u017cytkownicy trafili na dan\u0105 witryn\u0119, czy ile sp\u0119dzili na niej czasu. Poni\u017cej opisano siedem najwa\u017cniejszych wska\u017anik\u00f3w monitorowania narz\u0119dzia Google Analytics.<\/p>\n

\"\"<\/p>\n

U\u017cytkownik<\/span>
\nWska\u017anik „u\u017cytkownik” narz\u0119dzia Google Analytics<\/strong> pokazuje liczb\u0119 os\u00f3b odwiedzaj\u0105cych dan\u0105 stron\u0119 internetow\u0105 na podstawie plik\u00f3w cookies. Nie jest to jednak wska\u017anik w stu procentach miarodajny, gdy\u017c potrafi zlicza\u0107 osoby z r\u00f3\u017cnych przegl\u0105darek, czy korzystaj\u0105cych z tego samego urz\u0105dzenia. Niemniej jednak daje on pewien pogl\u0105d na widoczno\u015b\u0107 witryny w sieci.<\/p>\n

Sesja<\/span>
\nTen wska\u017anik jest zestawem dzia\u0142a\u0144, jakie osoba b\u0119d\u0105ca na stronie internetowej podejmuje w ci\u0105gu 30 minut od pierwszej do ostatniej jego aktywno\u015bci. Do takich dzia\u0142a\u0144 zalicza si\u0119 zar\u00f3wno scrollowanie, klikni\u0119cie w link b\u0105d\u017a pobieranie danego pliku.<\/p>\n

Ods\u0142ona<\/span>
\nWska\u017anik ods\u0142ony ukazuje liczb\u0119 wy\u015bwietle\u0144 strony przez wszystkich jej u\u017cytkownik\u00f3w (zar\u00f3wno od\u015bwie\u017canie). Taki wska\u017anik mo\u017ce wskazywa\u0107 na zainteresowanie b\u0105d\u017a jego brak (problem ze znalezieniem informacji).<\/p>\n

Unikalna ods\u0142ona<\/span>
\nLiczba ods\u0142on obejmuj\u0105ca tylko pierwsze wej\u015bcie na dan\u0105 podstron\u0119.<\/p>\n

Strony\/wizyta<\/span>
\nWska\u017anik pokazuj\u0105cy liczb\u0119 stron jak\u0105 u\u017cytkownik odwiedzi\u0142 w czasie trwania jednej wizyty na badanej witrynie internetowej. Pokazuje on ilo\u015b\u0107 rejestrowanych odwiedzin. Nie jest zbyt miarodajny.<\/p>\n

\u015aredni czas sp\u0119dzony w witrynie<\/span>
\nTen wska\u017anik sprawdza jak wiele czasu u\u017cytkownik sp\u0119dza na danej stronie internetowej. Liczony od momentu wej\u015bcia do przej\u015bcia na inn\u0105 podstron\u0119.<\/p>\n

Wsp\u00f3\u0142czynnik odrzuce\u0144<\/span>
\nTo wska\u017anik pokazuj\u0105cy jak cz\u0119sto u\u017cytkownik wchodzi na stron\u0119 i od razu j\u0105 opuszcza. Jest to wyraz braku zainteresowania stron\u0105.<\/p>","protected":false},"excerpt":{"rendered":"

W posiadaniu w\u0142asnej firmy b\u0105d\u017a dzia\u0142alno\u015bci gospodarczej pomocna oka\u017ce si\u0119 reklamuj\u0105ca us\u0142ugi strona internetowa. Jednak\u017ce warto podj\u0105\u0107 par\u0119 krok\u00f3w, kt\u00f3re pozwol\u0105 u\u017cytkownikowi dotrze\u0107 do danej witryny. Takie dane pozwala podgl\u0105dn\u0105\u0107…<\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[46],"tags":[61,59,60],"class_list":{"0":"post-6167","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-agencja-marketingowa","7":"tag-aktywnosc-uzytkownika","8":"tag-google-analytics","9":"tag-pliki-cookies"},"yoast_head":"\n7 wska\u017anik\u00f3w do monitorowania na Google Analytics - Nauris<\/title>\n<meta name=\"description\" content=\"Google Analytics pozwala sprawdzi\u0107 jak u\u017cytkownicy trafili na dan\u0105 witryn\u0119, czy ile sp\u0119dzili na niej czasu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nauris.pl\/en\/blog\/7-wskaznikow-do-monitorowania-na-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 wska\u017anik\u00f3w do monitorowania na Google Analytics - Nauris\" \/>\n<meta property=\"og:description\" content=\"Google Analytics pozwala sprawdzi\u0107 jak u\u017cytkownicy trafili na dan\u0105 witryn\u0119, czy ile sp\u0119dzili na niej czasu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nauris.pl\/en\/blog\/7-wskaznikow-do-monitorowania-na-google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Nauris\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nauris-2317642335153027\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-26T13:30:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T08:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nauris.pl\/wp-content\/uploads\/2021\/01\/domenico-loia-EhTcC9sYXsw-unsplash-1-150x150.jpg\" \/>\n<meta name=\"author\" content=\"Andrzej\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrzej\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/\"},\"author\":{\"name\":\"Andrzej\",\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/#\\\/schema\\\/person\\\/32f5fa51b1a105c7dc989baee3ede3d4\"},\"headline\":\"7 wska\u017anik\u00f3w do monitorowania na Google Analytics\",\"datePublished\":\"2024-01-26T13:30:30+00:00\",\"dateModified\":\"2024-04-16T08:57:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/\"},\"wordCount\":378,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.nauris.pl\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/domenico-loia-EhTcC9sYXsw-unsplash-1-150x150.jpg\",\"keywords\":[\"aktywno\u015b\u0107 u\u017cytkownika\",\"Google Analytics\",\"pliki cookies\"],\"articleSection\":[\"Agencja marketingowa\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/\",\"url\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/7-wskaznikow-do-monitorowania-na-google-analytics\\\/\",\"name\":\"7 wska\u017anik\u00f3w do monitorowania na Google Analytics - 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