{"id":6080,"date":"2020-03-31T15:20:15","date_gmt":"2020-03-31T13:20:15","guid":{"rendered":"https:\/\/www.nauris.pl\/?p=6080"},"modified":"2024-04-16T10:57:05","modified_gmt":"2024-04-16T08:57:05","slug":"case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19","status":"publish","type":"post","link":"https:\/\/www.nauris.pl\/en\/blog\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\/","title":{"rendered":"Case Study &#8211; handel produktami na Allegro w czasie pandemii koronawirusa Covid-19"},"content":{"rendered":"\n\t\t<div id=\"fws_6a152b85aa6d6\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"false\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>W artykule przedstawi\u0119 oraz om\u00f3wi\u0119 wielko\u015b\u0107 sprzeda\u017cy produkt\u00f3w maj\u0105cych najwi\u0119ksze wzrosty w zwi\u0105zku z pandemi\u0105. Najwi\u0119ksze wzrosty mia\u0142y produkty higieniczne (maseczki chirurgiczne, p\u0142yny dezynfekuj\u0105ce, maski przeciwsmogowe nazywane p\u00f3\u017aniej przeciwwirusowymi, maski z filtrem, papier toaletowy)<\/p>\n<p>&nbsp;<\/p>\n<p>Pierwsze doniesienia o wirusie z Wuhan w Polsce pojawi\u0142y si\u0119 w po\u0142owie stycznia. (pierwszy news na wykopie o nieznanej chorobie w Chinach &#8211; 31 grudnia 2019), natomiast pierwsze wiadomo\u015bci o wirusie w Wuhan &#8211; 11 stycznia 2020 <a href=\"https:\/\/www.wykop.pl\/link\/5275737\/tajemnicza-epidemia-w-chinach-nieznana-choroba-pluc\/\">https:\/\/www.wykop.pl\/link\/5275737\/tajemnicza-epidemia-w-chinach-nieznana-choroba-pluc\/<\/a><\/p>\n<p>Poni\u017cszy wykres przedstawia wielko\u015b\u0107 sprzeda\u017cy p\u0142ynu dezynfekuj\u0105cego, z podzia\u0142em na dnie oraz na miesi\u0105ce. Na drugim wykresie transakcje i sztuki zosta\u0142y przedstawione w setkach (warto\u015bci nale\u017cy pomno\u017cy\u0107 przez 100) w celu lepszej wizualizacji.<\/p>\n<p>Warto\u015b\u0107 sprzeda\u017cy ze stycznia (7746z\u0142) wzros\u0142a a\u017c do 792100z\u0142 w marcu, pomimo wprowadzenia przez Allegro zakazu handllu takimi produktami w po\u0142owie miesi\u0105ca.<\/p>\n<p>[visualizer id=&#8221;6086&#8243;]<br \/>\n[visualizer id=&#8221;6104&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>Wykres sprzeda\u017cy papieru toaletowego na Allegro.<\/p>\n<p>[visualizer id=&#8221;6092&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>Wykres ceny papieru toaletowego na Allegro od pocz\u0105tku roku do marca 2020<\/p>\n<p>[visualizer id=&#8221;6096&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>Poni\u017cej wykresy warto\u015bci sprzeda\u017cy stycznia (785 445z\u0142), lutego (2 920 390z\u0142) i marca (2 797 193z\u0142). Wykres ni\u017cej zmiany w liczbie sprzedanych masek, liczbie oraz liczbie transakcji.<\/p>\n<p>&nbsp;<\/p>\n<p>[visualizer id=&#8221;6106&#8243;]<\/p>\n<p>&nbsp;<\/p>\n<p>[visualizer id=&#8221;6108&#8243;]<\/p>\n<p>Z kolei poni\u017cej wykres zachorowa\u0144 w Polsce:<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t<div class=\"wpb_raw_code wpb_content_element wpb_raw_html\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"flourish-embed flourish-chart\" data-src=\"visualisation\/1616542\" data-url=\"https:\/\/public.flourish.studio\/visualisation\/1616542\/embed\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n\t\t<\/div>\n\t<\/div>\n\n<div class=\"wpb_text_column wpb_content_element \" >\n\t<div class=\"wpb_wrapper\">\n\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.nauris.pl\/en\/blog\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\/#Skad_mamy_dane\" >Sk\u0105d mamy dane?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.nauris.pl\/en\/blog\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\/#Sprawdz_jak_wypadasz_na_tle_swojej_konkurencji\" >Sprawd\u017a jak wypadasz na tle swojej konkurencji<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Skad_mamy_dane\"><\/span>Sk\u0105d mamy dane?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dane zosta\u0142y pobrane wykorzystuj\u0105c <a href=\"https:\/\/developer.allegro.pl\/about\/\">Allegro API.<\/a><\/p>\n<p>Je\u015bli jeste\u015b zainteresowany jak wygl\u0105da sprzeda\u017c produkt\u00f3w z Twojej bran\u017cy na Allegro &#8211; skontaktuj si\u0119 z nami!<\/p>\n<p>Opr\u00f3cz analiz sprzeda\u017cy, raport\u00f3w cyklicznych, dedykowanych raport\u00f3w z Google Analytics oferujemy r\u00f3wnie\u017c us\u0142ugi analiz rynk\u00f3w i trend\u00f3w dla r\u00f3\u017cnych kategorii, od RTV i AGD, przez ogrodnictwo po automotive.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a152b85b4964\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 80px; padding-bottom: 80px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-overlay=\"true\"><div class=\"inner-wrap\"><div class=\"row-bg viewport-desktop using-bg-color\"  style=\"background-color: #f4f4f4; \"><\/div><\/div><div class=\"row-bg-overlay\" style=\"background-color:#777777;  opacity: 0.3; \"><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col force-tablet-text-align-center force-phone-text-align-center no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h2 style=\"font-size: 52px;line-height: 56px;text-align: left;font-family:Roboto Condensed;font-weight:700;font-style:normal\" class=\"vc_custom_heading\" ><span class=\"ez-toc-section\" id=\"Sprawdz_jak_wypadasz_na_tle_swojej_konkurencji\"><\/span>Sprawd\u017a jak wypadasz na tle swojej konkurencji<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wpb_text_column wpb_content_element  vc_custom_1585764170864\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Otrzymuj zautomatyzowane raporty na temat sprzeda\u017cy ze swojej bran\u017cy.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-6 wpb_column column_container vc_column_container col force-tablet-text-align-center force-phone-text-align-center no-extra-padding\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a152b85b5951\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  right\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<div class=\"nectar-3d-transparent-button\"  style=\"\" data-size=\"jumbo\">\n\t\t  <a href=\"\/kontakt\"  class=\"\"><span class=\"hidden-text\">Skontaktuj si\u0119<\/span>\n\t\t\t<div class=\"inner-wrap\">\n\t\t\t\t<div class=\"front-3d\">\n\t\t\t\t\t<svg>\n\t\t\t\t\t\t<defs>\n\t\t\t\t\t\t\t<mask>\n\t\t\t\t\t\t\t\t<rect width=\"100%\" height=\"100%\" fill=\"#ffffff\"><\/rect>\n\t\t\t\t\t\t\t\t<text class=\"mask-text button-text\" fill=\"#000000\" text-anchor=\"middle\">Skontaktuj si\u0119<\/text>\n\t\t\t\t\t\t\t<\/mask>\n\t\t\t\t\t\t<\/defs>\n\t\t\t\t\t\t<rect fill=\"#006afe\" width=\"100%\" height=\"100%\" ><\/rect>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"back-3d\">\n\t\t\t\t\t<svg>\n\t\t\t\t\t\t<rect stroke=\"#006afe\" stroke-width=\"10\" fill=\"transparent\" width=\"100%\" height=\"100%\"><\/rect>\n\t\t\t\t\t\t<text class=\"button-text\" fill=\"#006afe\" text-anchor=\"middle\">Skontaktuj si\u0119<\/text>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"W artykule przedstawi\u0119 oraz om\u00f3wi\u0119 wielko\u015b\u0107 sprzeda\u017cy produkt\u00f3w maj\u0105cych najwi\u0119ksze wzrosty w zwi\u0105zku z pandemi\u0105. Najwi\u0119ksze wzrosty mia\u0142y produkty higieniczne (maseczki chirurgiczne, p\u0142yny dezynfekuj\u0105ce, maski przeciwsmogowe nazywane p\u00f3\u017aniej przeciwwirusowymi, maski...","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[45],"tags":[],"class_list":["post-6080","post","type-post","status-publish","format-standard","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - handel produktami na Allegro w czasie pandemii koronawirusa Covid-19 - Nauris<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nauris.pl\/en\/blog\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - handel produktami na Allegro w czasie pandemii koronawirusa Covid-19 - Nauris\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nauris.pl\/en\/blog\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\/\" \/>\n<meta property=\"og:site_name\" content=\"Nauris\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Nauris-2317642335153027\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-31T13:20:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T08:57:05+00:00\" \/>\n<meta name=\"author\" content=\"Andrzej\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrzej\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/blog\\\/case-study-handel-produktami-na-allegro-w-czasie-pandemii-koronawirusa-covid-19\\\/\"},\"author\":{\"name\":\"Andrzej\",\"@id\":\"https:\\\/\\\/www.nauris.pl\\\/en\\\/#\\\/schema\\\/person\\\/32f5fa51b1a105c7dc989baee3ede3d4\"},\"headline\":\"Case Study &#8211; 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